Business Plan Do’s and Don’ts

Creating Your Business Plan

Online Marketing Entrepreneur Mindset

If you are creating your business plan for the first time, you may not be aware of things you should do and things you shouldn’t.  If you have knowledge of this in advance, you can create a winning business plan right out of the starting gate.

Do’s of Writing a Business Plan

  • Be Comprehensive: Create your business so it describes in detail every aspect for your business right down to how you will handle different situations.  The more comprehensive your business plan is the more likely you will be to succeed and be taken seriously by lenders and investors.
  • Package It: Design your business plan in the form of an attractive kit.  Not only does it look professional, but it will get you where you want to go with lenders, investors, and vendors.

  • Seek Advice: Use your business plan to seek advice from experts that are related to your field of business.  Not only will you learn a few things, but it will spare you some business headaches and monetary mistakes down the road.

  • Spell It Out: Describe the strengths and weaknesses you foresee in your business and then describe how you are going to handle them.  This includes any management that will be a part of your team.

  • Modify It: As your business grows, continually modify your business plan to reflect the changing conditions that result from business growth.

Don’ts

  • Avoid Inflating Estimates: When creating future sales projections, do not inflate the predictions.  It is better to play it safe and be conservative with your projections.  If you end up with more sales then expected it looks better than if you lost sales.  The opposite principle applies to projecting costs.  Try to keep costs as low as possible so the sales to cost ratio balances out.

  • Don’t Ignore Weaknesses: Do not disregard weaknesses in your business plan when they are pointed out.  This will come back to bite you later.  Instead, reflect on them and figure out how to improve.

  • Don’t Stress the Long-Term: Do not focus on your long-term projects.  It is better to have a solid plan for the short term which would be the first year you are in business.

  • Don’t Spread Yourself Thin: Do not write your business plan so it serves everybody.  It will mean more to the people involved with your business if you are focused on a specialization.

  • Don’t Base the Plan on a Concept: Do not write your business plan based on a concept that you think will make it look spectacular.  Test the ropes first with what you are trying to accomplish.

As a final thought, always keep your business plan up-to-date and current with changes of your growing business and never…..never omit preparing a business plan before you start your online business.

Learning online marketing with you,

~ Julie

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Social Bookmarking

Sites

When a site named “del.icio.us” has its own Wiki page, you may understand how important Social Bookmarking has become. Some of the sites are “do follow” and some (including Digg) are “no follow”. That has generated a lot of discussion on which sites to use for bookmarking.

Does it matter whether a Social Bookmarking site is “do” or “no” follow? A backlink may be affected but your site’s url and title is still displayed on the bookmark sites. There are thousands of websites built for bookmarking. You go to a site and sign up for an account. You are asked to verify your email address and then you can set up a profile.

Favorite

There is a form where you will add your “favorite” sites by url, and can pull an image from the site to add there if you want. You supply the title of the site (containing targeted keywords) and a short description of the site you are bookmarking (again with keywords in the description). Lastly, you can add “tags” which are keywords and keyword phrases that you target to the site you are bookmarking.

Social BookmarkingOnce the form is completed you save it and that bookmark shows on your profile where anyone can see it….including those important search engines.

Caution: Don’t create bookmark accounts and only add a bunch of your own urls to all of the sites. Mix in some other websites you like and slowly add your own url’s into the mix. If you create new accounts and just slam in all of your sites you will devalue your own recommendations.

Bookmarks

Once you have several bookmarks showing when you view your profile page you can increase exposure by sending “friend” requests to others. Find profiles that have some interest for you and click on the friends link. Your new friend can comment on the url’s you added and you can make comments on url’s in his profile.

Social bookmarking adds backlinks that search engine spiders love to follow and can help your new site or blog move up in ranking. This is where the debate about “no follow” versus “do follow” links has exploded. When Digg recently converted links to “no follow” many marketers abandoned use of Digg for bookmarking. Though it’s true that search engine spiders may not count a backlink from a “no follow” bookmarking site, the link still exists and can still pull interested visitors to your site.

By Hand?

If you are bookmarking by hand it might make sense to abandon use of the sites with “no follow”. However, most who routinely bookmark their sites and the sites of other marketers use programs to speed up the process. SocialMarker is one and there are others available as both free and paid versions. If you are the type who must fully understand every method of promotion you use by all means do a Google search and find the discussions raging about bookmarking sites. It may change your tactics or may leave you totally confused. In the end, it may not matter all that much.

Learning online marketing with you,

~ Julie

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Basic Tips on Advertising With Social Media

Keeping up with the Times

As social media continues to emerge as a main medium for online advertising, business owners have had to keep up with the times and educate themselves on the ways in which social media advertising can significantly benefit their business.

Advertising Social MediaNow that it is possible for business owners to easily create a visible profile and grow a network of contacts, the logical next step is advertising with social media. If you are trying to break into the social media venue to market your online business, here are a few basic tips to get you started on your way.

Become Familiar with Social Media Site Clientele

There are lots of social media sites popping up on the Internet and the numbers are growing. Different social media sites attract different types of users, so before you invest the time to spread the word about your online business, it is a good idea to obtain a good understanding of the different types of clientele on each social media site. This knowledge will help you to choose which social media sites are appropriate for your type of business.

A Word about Advertising

Although social media sites were created for the purpose of socialization, advertisements are gradually becoming more accepted on some of these sites. For example, Facebook now offers a pay per click advertising program along with a few of the other social media sites.

These advertisements are designed to target social media users so if you use this form of advertising be sure you target your niche audience. Additionally, make sure that the advertisements complement the existing content on the site and target specific pages, otherwise it will come across as irrelevant and “spammy.”

Establishing a Presence

Establishing a presence on a social media site as an online business can change your reputation with the users of the site. Instead of seeing the company as a separate entity from the social community, users will embrace the fact that the company is a member of the community, interested in people and their needs, and concerned about offering solutions to people’s problems.

Integrate

Remember to treat your social media activity as a member of your other marketing strategies. Make your social media profile part of your email signature, newsletter, blog, and your ads. Make sure that your educational content related to your business is visible on your profile page.

Be Linkable

In order to get social media users to link to you, the content you offer has to be high quality, useful, and worthy of linking to. The next step is to set up your content so that it is easily accessible by the social media community. You can do this by allowing tags and adding widgets or chicklets from Technorati and Digg, or sites like del.icio.us. By making your content easily accessible you are encouraging other social media users to submit your content for you. This strategy helps you to build your list of readers and makes a significant contribution to the website community.

Social media advertising is still a fairly new marketing medium. If you get in on the action now, you will be able to catch the wave as social media takes off with Web 3.0.

Learning online marketing with you,

~ Julie

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Social Media Right Now

Social Media Revolution

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Twitter – Time Killer or Marketing Tactic?

Internet Marketers Divided

Internet marketers are sharply divided when discussing the effective of using Twitter as a marketing tool. Some swear by the ease of using Twitter and claim they make sales and build email lists through their twitter accounts.

People do use Twitter to “search” so having your keyword phrase in your tweets can bring those tweets up later when someone is searching for the term. URL’s posted in Tweets often show up in Google searches, too, but jamming your site’s url into every tweet is not a practice that will endear you to Twitter or your followers.

Roundabout Marketing

Time Killer or Marketing TacticThink of Twitter as “roundabout” marketing. You can gain trust through tweeting and can pre-sell your skills or product. If you are attempting to make affiliate sales of Clickbank products by tweeting, you’ll be disappointed.

Blatant marketing does not work well on Twitter. If you are unable to write short messages that are subtle and suggestive you may be wasting your time. Trying to jump into twitter and make a big impression quickly that will lead to profits – is not a plan that will yield much in the way of rewards.

Time for Social Media

Time is a critical factor when using social media such as Twitter. How much time can you spare each day to converse with others? Do you know how much time you spend on Twitter daily? Because it’s a fun activity and makes you feel as if you are “doing something”, it’s easy to spend hours tweeting, re-tweeting, reading, following and un-following every day.

For reputation building, Twitter is perhaps similar to forum posting. If you join and immediately start bragging or trying to sell your product, you’re toast on a marketing forum. It takes time to build a reputation for knowledge (and common sense) and to be seen as a helpful marketer worth listening to. Impatience is the enemy both on forums and on Twitter.

Social Meeting Place

Twitter was designed as a social meeting place and the astounding growth of the site exceeds any other venue launched online that I can think of. It’s only logical that internet marketers would see the potential in using Twitter and there are marketers who create profitable business transactions through their skillful use of Twitter. The popularity of the site has also brought out the scammers and spammers and the newbie marketers who think posting their affiliate link will yield a cash cow. New terms just announced for Twitter will slow some of these users down a bit but the days of adder robots and mass addition of followers may be over at Twitter.

Twitter Approach

Target the market you want to communicate with, find leaders in that group and follow them and some of their followers. Plan your approach, be a friendly and helpful member of the group and you’ll find followers coming to you for information you can provide. That is where the money is for marketers using Twitter. Participate but don’t allow tweeting to take over your work hours day after day. Watch the time you spend; plan your approach on Twitter and you can develop an excellent pre-sell audience that will ask you about your site or product.

Learning online marketing with you,

~ Julie

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Affiliate Marketing Using Clickbank

Online Affiliate Marketing Marketplace

Affiliate Marketing ClickbankOne of the most used product marketplaces online is Clickbank. Offering only digital download products, Clickbank (CB) not only allows sellers to post their product for sale but handles the processing of payment when product is purchased and the payment to affiliates of commissions earned. Opening a CB account is straight forward and requires only that you meet their guidelines and provide the information about yourself that CB requests.

Your User Name

One decision made when you join CB is what your “user name” will be. That user name will appear in the links created for the items you decide to sell. For that reason it’s good to choose a name that is directed toward customers rather than one that reflects your goals. It can be challenging to find a good user name as there are many accounts on CB but it’s worth trying to find a name that is customer friendly. For example, “infonow” is preferable to “mybigmoney”. If most phrases you think of are unavailable, get creative. “Info2you” is still preferable to “mymoney”.

Digital Products

To sell a product offered through Clickbank (digital products only), go to Clickbank and select a category and choose a subcategory. Type in the keyword you have chosen and sort the results by popularity and then by gravity. Gravity represents the number of affiliates who have been paid commission selling this product. It is not a true total but a percentage that represents recent activity in sales. High gravity numbers represent a product that sells well. Popularity is also important as newer products will not yet have a high gravity number.

In your search for Clickbank products the first ten results are usually the best selling items in that category.

Should you choose one and get started?

Nope. You aren’t ready yet to make that choice. Visit the sales pages of the sellers by clicking “view pitch page”. Is the sales page attractive and well done? Is there an eye catching headline? Does the product seller provide images and suggested ads for affiliates to use? If you were a customer looking for a solution to your problem – would this page be of interest?

Also give consideration to the amount or percentage of commission paid. Promoting products that pay less than $20 per sale is usually not wise. If three products in a category have high gravity and popularity it only makes sense to promote the one that pays the highest commission.

Look at the payment methods. Does the seller have all payments being made through Clickbank or does he offer an alternate payment method from his sales page? If his “buy” links do not lead to a Clickbank page you may not earn the commission even when you send visitors to that page.

Hoplinks

Affiliate links are called “hoplinks” in Clickbank and can be generated on the site and then pasted into your site or blog. That link is tracked by a cookie placed on the computer of anyone who visits the sales page through your link. Clickbank operates on a “last cookie” basis thus a customer who visits your product promotion page but then returns directly to the seller’s page will still generate a commission for you. However, if they order by going through another affiliate’s link, you will not be paid commission.

There is much discusson online about affiliate link theft in connection with Clickbank. This is easily avoided by using a redirect link or script that hides your CB affiliate link. The most common link theft occurs in the “work at home” or “make money” categories where those who are looking for the product already understand the affiliate model and may buy through their own Clickbank link. There’s not much you can do about that except avoid those niches. Products in those categories that appeal to the newest sector of internet marketers usually aren’t much affected by link theft.

Learning online marketing with you,

~ Julie

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Entrepreneurialism Creates Value

Entrepreneur video: A trailer for a documentary by the Acton Institute that focuses on three entrepreneurs.

~Find your niche and add value!

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Business Marketer – Organize it Your Way

Frustrated Marketer

There is nothing as frustrating for a marketer as remembering viewing a site that had exactly the information you need right now – and forgetting where the site was. If you’re lucky you eventually find it again after thirty minutes of searching your browser history. An hour later you need a Private Label Rights (PLR) package you downloaded last week but have no idea where you filed it on your computer. Fifteen minutes later you find the PLR articles filed in the “stuff to use” folder.

Organize Information

To work effectively, organize the information you download, the sites you save, and the ebooks and reports you buy. Some lucky people seem to be organized by nature. Having a place for everything is in their genetic makeup. They know which drawer the scissors are in and which folder contains the article they wrote yesterday. For the rest of us who suffer from DS syndrome (disorganized slob) a serious effort is required to establish an organizational blueprint that works.

Organize it Your WaySetting up your computer and your business in a way that promotes efficiency requires a common sense approach. Don’t rush to the store and buy tons of supplies (though that’s often the first thing we disorganized folks think of). A much better approach to start with is to identify areas or subjects you will be working with and establish folders on your desktop and in your bookmarks for those subjects. If you are learning to work with blogs a simple folder system means opening one folder to find all of the information you have saved or purchased about how to blog, what plugins to use, how to ping your blog and in your bookmarks “blogs” folder you’ll have one set of sites with tutorials or examples that you’ve save as you’ve found them.

Folders

If you have multiple sites add a folder with a clear title such as “my sites” and create a sub-folder for each of your sites. The backup for that website, articles, new content to add, traffic stats saved and affiliate product links for that site would all be in that sub-folder. By keeping your method of filing and organizing simple you keep it easy to use.

From the headers, images and color codes used to the articles added to the site and the affiliate product codes used – everything goes in that one file labeled with the title of the website. In time what you have is one “sites” folder with all of the information about your websites and projects in subfolders. When you buy a product online such as an ebook or site templates you may choose to download the info product to a particular folder. For accurate records you also might save the sales page and any guarantee or contact information.

On-Going Organization

As your business becomes more complex you will be able to add to the basic setup you began with and do it in a logical way that suits your style. You may need a file for graphics to add any free graphic images or headers you purchase. How about a folder for PLR material and for products you have resale rights to?

Don’t forget the financial aspect of your business. Excel spreadsheets can be used to track spending and income and even to keep tracks multiple names and expiration dates. Download the information from paypal accounts monthly into your financial folder and you’ll have all the info you need at tax time.

Learning online marketing with you,

~ Julie

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Check your Awareness

Test Your Awareness: Do The Test

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Affiliate Marketing Tips to Increase Sales with PPC

PPC Advertising

Pay per click advertising is a great way to generate immediate traffic to your affiliate product landing page. If you run the campaign correctly, you can significantly increase your sales conversion ratio.

If you are affiliate marketing with pay per click, there are a few easy steps you can do to create a successful campaign and earn a profitable return on your investment.

Tips on Increasing Affiliate Product Sales with Pay Per Click

Affiliate Marketing with PPC

Do Your Research: Before you settle on an affiliate product niche, take the time to research the market to find out what is required to produce a profit. This includes researching ads and keywords, reading product feedback in forums, and finding ads that are producing a high return on investment.

Apply Keywords:
Create PPC ads that include the appropriate keywords and that have relevancy to your affiliate product. If you write an ad with irrelevant content, you will waste your money because visitors will click through and then click away from your site because it is not what they expected.

(Extra Tip: When you find PPC ads on the right hand side of the Google search engine that are relevant to your affiliate product, keep refreshing the page. The ads that are left are the ones that are producing a profit.)

Keyword Bidding: Avoid bidding on terms that are too broad because you will end up losing money on your affiliate marketing campaign. For example, if your affiliate product is vitamins, do not bid on the single term “vitamins.”

When people type in this term you have to ask yourself, “What exactly is it that they are looking for?” They could be searching for a certain brand, type, or simply trying to find out which vitamins do what. You don’t know. However, if they type in “B-Complex” you have a better idea what they are looking for.

Once you have found the keywords that you want to bid on be careful not to bid too high because this can kill your advertising budget very fast. Although higher bids get higher rankings in the search results, it is best to start out gradually.

Test Your Campaign: Keep testing your affiliate marketing campaign and then make the necessary changes. Although this can take some time, effective testing will guarantee a high return on your investment. Your Google advertising account provides many tools to make testing a lot easier.

Coordinate Campaign Components:
Make sure all of the components of your affiliate marketing campaign line up. Your PPC ad should reflect what is on your landing page and vice versa. Additionally, your keywords should line up with both the landing page and ad components.

Keyword Phrases:
Once you have a set of keywords that are working well, extend your campaign to include additional keyword phrases. Make sure your existing keywords are working before you move to expand your affiliate campaign.

Taking these steps will ensure that you create a profitable and successful affiliate marketing campaign. Although it may seem like a lot, you will most likely find that the results are worth the time investment.

Learning online marketing with you,

~ Julie

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Internet Marketing Finding Your Motivation

One concern often expressed by new marketers working online is how to find or keep motivation. The belief seems to be that before starting an online business you must “find” motivation. Inspirational quotes are traded on forums, self help books are read one after another – all in search of the elusive “motivating factor”.

Finding Your MotivationThe unfortunate result is time wasted and tasks not done. What does motivate you? It might be the desire to leave a job you dislike; it may be the need to earn an income after losing a job. You may be spurred into action by the idea of getting away from a lifestyle that doesn’t suit you or by the dream of living the life you want.

Your wants, needs and perhaps dreams are enough to get you excited but if you expect to feel motivated each day, you’ll be disappointed. It’s easy to procrastinate and find reasons not to start a new site. It’s more comfortable to claim lack of motivation than to admit to the “what if” list in your mind. What if my site isn’t good? What if my product doesn’t sell? What if I can’t do this right? Those thoughts are common but can be balanced by asking other questions. What if I succeed? What if my product sells like crazy? What if I’m really good at this marketing stuff?

Self-Discipline

If you want to succeed in internet marketing, self-motivation is the key. If you find motivational phrases inspiring, choose one phrase that suits you and post it where you will see it every day. It won’t help much but it will make you feel better in the beginning. The truth is it’s not motivation you need but self-discipline. If you work an offline job you don’t think about motivation because you have to do the work. The boss is watching and you have a job to do.

Starting an online business requires accepting yourself as both the boss (he who must be obeyed) and the employee (he who must get the work done). If you can see yourself as a tough boss and a good employee, you are ready to move ahead and build your internet marketing business. If you need to set work hours for yourself, do it. Take regular breaks and an hour off for lunch – after all, you are at work.

It Comes from You

Where does motivation come from? It comes from you, not from outside influences or other people. The best way to find the drive to complete a project is to start it. Begin writing articles and the results will lead you to write more. Build a website that earns a few dollars and it will motivate you to build the site bigger and better.

Focus on what you need to learn and what you must do instead of how you feel about it. Trade the insecurity of waiting for the lightning strike of motivation for the satisfaction of accomplishing a goal.

Learning online marketing with you,

~ Julie

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