Alex Jeffreys invited a special guest speaker, Maria Andros – Video Marketing Queen, to our coaching program. YouTube and videos were the topic for the session. I’m going to share with you what I learned and acted upon in this post.
Briefly, why YouTube? Simply, because it is effortless for people to participate and it is easy to watch a video from halfway across the world. YouTube allows access to almost any kind of video imaginable.
From a business point of view you can dominate your niche. With YouTube you can leverage your time with 2 minute videos, it has huge viral potential and it’s free.
Positioning: You can use YouTube to position yourself with long tailed keywords.
- Look for keywords with less than 500,000 competing websites
- Search for keywords that aren’t as competitive
- Create a captivating title
- Repeat your keywords in the title, description and tags.
- Fill up you entire description with content, keywords and put in your URL
As Alex Jeffreys has stated during the coaching program, “You can get so much wrong … but if you have the correct people around you can get so much right.” Remember, everyone has a compelling story to tell! So, what’s in the video? Maria’s 7 steps video formula tells it all!
Maria Andros – Secret 7 tips
- The Welcome: Everyone likes to be welcomed. Smile and be authentic, even if you’re not in front of the camera. People instantly form a first impression. Tip: Pretend you’re talking to your best friend.
- Personal Background Story: Share your story; build a background so your viewer can relate to you.
- Credibility: Tell your successes by outlining your achievements.
- Your Irresistible offer: If it’s a free product, free e-book or what you’re going to teach them at your website or blog.
- Paint the Problem: Find out what frustrates your viewers and emphasize the problem.
- Provide a Solution: Teach your viewers something.
- Call to Action: Invite your viewer to take action. For example: “Post a comment, share the video, subscribe to my YouTube channel, subscribe and visit my blog at www.julienewman.net.”
So, here is my first video, tell me what you’re thinking!
Learning online marketing with you,
~ Julie
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Rob Clapworthy
- Aug 19th, 09
Julie,
Love the video, you have explained everything so well, the videos not too long, and is so professionally put together.
Just right,
Well done
Rob
Rob Clapworthy´s last blog ..Just a bit of light relief
Julie
- Aug 20th, 09
Thanks Rob – I’m going to try Maria’s advise and drop down to 2 minutes on the next video.
I went to Bing and noticed you can search for short videos ( < 5 min )
Thomas Bartke
- Aug 20th, 09
Hi Julie:
Your video is fantastic, and so is your blog. It’s dripping and inspiring creativity everywhere you look.
You have a very unusual recipe of personality and being different that makes me (and probably other visitors) want to engage.
It’s so refreshing and encouraging to see that because more often than not we’re sucked into thinking we have to conform to what most of the other blogs are doing and look like – after all it’s working for them so it has for us, too, right…
And this video with the music, the images, the content, and your voice really make this difference fulfilling and credible.
Look forward to coming back – your rss feed will be on my iGoogle page.
Cheers,
Thomas
Julie
- Aug 24th, 09
Thomas thanks for your inspirational comments.
~ Julie
John Tanner
- Aug 31st, 09
Hi Julie,
Excellent video and maybe it’s helped your Alexa Ranking.
Your at 687,267 according to my Alexa Firefox Widget.
Speak soon,
John
Rob Canyon
- Sep 9th, 09
Yep, that Maria girl really knows her stuff.
Actually, she’s the one who inspired me to do my
first few and now share my message like
I just posted on my blog.
You are a great storyteller. And you are a natural for bringing your ideas to video.
Thanks for the planning lessons.
Rob
Julie
- Sep 13th, 09
Hi Guys – Thanks for visiting.
John – Nice update, I’ve been busy getting busy
Rob – Wow, I went to your site and found you made it to the top of Google for your YouTube video after hearing Maria. Great content by the way
Keep in touch guys,
~ Julie
Nicholas Klein
- Sep 15th, 09
Maria is awesome, met her at Launch Tree Live in vegas a couple months ago. Are you in her coaching program too?
Thanks for sharing
Nicholas
http://www.AuthorityNetworker.com
Julie
- Sep 21st, 09
Hi Nicholas – I’m not in her coaching program. She was invited as a guest speaker in the Alex Jeffreys coaching program. Nice to know you are however, I’ll be stopping by your blog.